3 Social Media Tool That Every Education Marketer Should Use


Social media has changed the way of marketing completely. Every industry now a day use social media in some way. Some industries get manage to generate huge return while others are still finding a way to best use social media platforms. Today in this post I'm going to share which social media tool you should use to your digital marketing for education industry and how you can best out of it:

1.) Facebook: Despite a report that Facebook users are reducing  monthly user activity Facebook is still #1 social media platform for students aged between 18-24, a majorly targeted  age group for higher education.

The best part about Facebook is it's reach and presence. Almost every new age adults are on Facebook. Students love connecting with friends and sharing content.  So as an education marketer it makes sense to create a Facebook page & make regular post.
How to use Facebook for education marketing:
  • Build student communities through groups
  • Show campus culture
  • Promote on-going/upcoming events
  • Encourage athletic teams
  • Keep students informed with campus news/announcements
2.) Instagram has become very popular among students  as its core theme is fashion and beauty. The monthly active users on Instagram has reached to 33 Million in India and 60% of them are aged between 17 to 23 years old, the prime target for education sector.

It's new feature, Instagram stories allow more opportunity to engage with followers and prospective students. it allows you to draw on your story or add captions to your story which makes them seem more fun, while also adding a personal and creative touch.
How to use Instagram for education marketing:
  • Highlight rich campus life & activities
  • Promote upcoming events
  • Foster a campus community & culture
  • Showcase model students, groups, faculty, and more
3.) Snapchat: More than 70% snapchat users are under 25 years of age and hence become the no.1 contender for reaching prospective students.

Snapchat is not like other social media tools. Your content go disappear forever after 10 Sec. So we recommend you should only use it if you clearly understand the platform and have a right strategy in place.
 How to use Snapchat for education marketing:

  • Share special, time-specific announcements
  • Pair with sporting events for real-time content
  • Show off your university’s personality with funny or quirky moments
  • Host contests or giveaways

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